Our Story

Built on Elegance. Worn with Purpose.

Founded in the heart of London in 1999, Elliston London began with a simple idea:
create timeless clothing for women who know who they are — or are becoming her.

What started as a small atelier in Shoreditch quickly grew into a quiet movement — driven by quality, not noise. We built a reputation on beautifully cut garments, a deep respect for craftsmanship, and an unshakable belief that style should never scream to be seen.

Over the years, our collections have evolved, but our values haven’t changed.

What we believe:
• Fashion should empower, not overwhelm
• A wardrobe should be built to last — in fit, in feeling, in purpose
• True luxury is found in honesty, not excess
• The women we dress are the story — we’re just the frame

Today, Elliston London is still independent, still female-led, and still dedicated to the art of understated elegance.

Our pieces are made in small batches using premium, responsibly sourced materials. We collaborate with local tailors, patternmakers, and artisans who care deeply about their craft — because you deserve pieces made with the same intention you live with.

Whether you're walking into a boardroom, boarding a plane, or simply becoming more of yourself — what you wear should carry you.

This is more than fashion.
This is your story in motion.

Welcome to Elliston London.
Own Your Story.